The strategy seems to have paid off musicians from Jammcard have been hired to work with Harry Styles, Gwen Stefani, the Chainsmokers, Zedd and Christina Perri, among others. Lovano says he’d eventually like to broaden the app out more to include less established or amateur musicians, and to start, earlier this year the company launched Jammcard Mentors, but to woo higher profile talent to start, Jammcard had to ensure the most in-demand touring musicians. Most artists don’t have thousands to spend on that they can’t afford a musical director, this is a better alternative.” You find good musicians and you can save tens of thousands of dollars bringing a band over with you. “When you’re a solo act, It doesn’t make much sense to fly a band in, but what other option would you have when you’re coming up? This is a real option. You think about the financial aspect here for international acts, getting visas and bringing a whole band from overseas becomes a huge financial hurdle,” Windish says. “Messaging people, asking friends of friends, that works if you’re well-networked, but not everyone is. The biggest potential utility for the service, Windish says, is for smaller artists who lack the capital of more established artists. Recently, he used Jammcard to find a guitarist for singer-songwriter Danielle Ponder, whom he manages. Tom Windish, a high-profile agent at Wasserman Music who represents marquee artists including Lorde, Billie Eilish and the XX, is a regular Jammcard user, often using the platform to find musicians for more emerging-level artists.
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Jammcard is very selective, with musicians needing to pass a vetting process to prove they are full-time, professional musicians active in the industry. Lovano also teases that the platform will open in international markets soon. Today, Jammcard has 10,000 professional musicians on the platform in Los Angeles, Nashville, New York and Atlanta, the country’s four main music hubs. Lovano’s startup has grown increasingly ambitious, securing $5 million to date from investors such as legendary producer Quincy Jones and Twitch co-founder Kevin Lin. Jammcard doesn’t stop the search, but ideally, it at least formalizes it and allows an app to curate choices for a client rather than look around aimlessly. Artists’ managers often send out texts to musicians they know, ask their friends or look for other recommendations to find band members to back their clients. How True Is 'Respect'? Fact-Checking the Aretha Franklin Biopicįor the most part, artists and their teams don’t have many options beyond word of mouth to find potential musicians to play with. 70 Greatest Music Documentaries of All Time
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